Jonha Richman, a cryptocurrency and blockchain CMO-on-demand in an interview with CoinNewsLive shared her thoughts on the current nature of the cryptocurrency market and ecosystem.

Richman is a CMO-on-demand with 10+ marketing, PR and partnerships across Europe, US, and Asia, and has worked with brands such as Unilever, IKEA, Sony Pictures, etc. She has also worked with creative powerhouses such as Leo Burnett, Media Contacts, and VML Qais.

Currently, she’s on advisory board of Tour de Crypto which aims to help with economic empowerment and increase awareness for cryptocurrencies. She’s also a patron and ambassador for UK Charity Week and an advisor of the Litecoin Foundation. Richman is a recognized marketing expert in the cryptocurrency space with specialization in STO and ICO marketing.

In this interview, Jonha Richman expresses her sentiments on why the cryptocurrency winter has longterm benefits for the ecosystem and why bad actors being present in the ecosystem is a sign of that cryptocurrencies have been embraced in the mainstream.

CoinNewsLive (CNL): What are your thoughts on the existence of bad actors in the space and what does it mean?

Jonha: “I view the development of blockchain in the same way the internet grew. At first, it was just the cool kids and over time it moved mainstream. Blockchain is similar in a way. There are bad actors in the industry, this says more about the makeup of the populace than any underlying moral in the technology.”

CNL: What impact will the current crypto winter have on the ecosystem in the long term?

Jonha: “New technology starts off elitist, expensive, and often scrappy. But I feel the long crypto winter has been good for the sector. It is a shame and I feel for people have lost jobs but now only scalable, provable projects will move forward.”

“The market and the whole industry has an interesting way of policing itself as people who get involved tend to become wiser, projects that don’t necessarily deserve the attention and money of their investors get busted. Hopefully, the industry will clear of such junk projects and have more time on focusing on building impactful products and services.”

With most analyst including Jonha, predicting a better ecosystem after the current cryptocurrency winter, it will be interesting to see how things turn out as the market begins to pick up.